RWG is a strategic marketing and licensing consulting company providing expertise in extending brands into new product categories and distribution channels to create comprehensive lifestyle programs.  RWG has a proven track record of success building brands through a variety of licensing initiatives in the home and apparel categories.  Principals Steve Regan and Jim Williams and a complete team of creative and marketing professionals bring over 50 years combined experience in the licensing and brand building businesses.  With more than 100 licensing partnerships, our brands account for over $100 million in annual sales through distribution in over 7,500 retail stores.  RWG currently owns or manages the following licensed properties in order to offer our partners a “lifestyle for every need”:

Genevieve Gorder (of “Trading Spaces” fame) – Modern Eclectic Lorena Garcia - Latin Fusion Dick Idol – Outdoor lifestyle – Refined Rustic Wild Wings – Outdoor lifestyle  – Art Driven Terry Redlin – Outdoor lifestyle – Rural Americana World Vineyards – Wine Country

HEADLINES Genevieve Gorder Featured in Kraft's Tastemakers Commercials   Chef Lorena Garcia on the Today Show

 

RWG Licensing is a strategic marketing and licensing consulting company providing expertise in extending brands into new product categories and distribution channels to create comprehensive lifestyle programs.

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Licensing Strategy

Our strategy is to utilize our licensing expertise and brand management experience to assist clients in developing turnkey licensing programs that will both strengthen their brands through exposure to new consumers and drive new revenues and profits:

Step 1:  Develop comprehensive licensing strategies including targeted categories, partners, and retail channels;

Step 2:  Make brand presentations to targeted partners, negotiate deals, and manage execution; and

Step 3:  Utilize marketing expertise of affiliates such as French West Vaughan to help drive sales/pull through licensed products.